Nasia Devos is a certified NLP practitioner and life coach. In this talk, she explores the meaning of addictions and how we overcome them. Specifically focusing on the addiction of smoking, Nasia explains the theory that in order to stop smoking we must change the way we think about smoking and how it makes us feel. She developed a unique programme called ’Smoking Cessation Formula’ which is a combination between technology and three psychological techniques: neuro-linguistic programming, cognitive behavioural therapy and neuroscience. Its target is to help people permanently quit smoking, without using any substitutes such as nicotine gums.