This module will help learners to identify the most important factors in ensuring customer satisfaction in the modern marketplace. We showcase practical techniques that any employee can utilise, and use real-world case studies to illustrate how high standards of customer service help businesses to prosper and grow. We look at the areas of environmental scanning, customer retention and assessing client satisfaction. A multiple choice knowledge check is included.
On completion of this course you will:
- Be able to appraise the ‘customer supply chain’ to identify strengths, weaknesses, opportunities and threats.
- Use the results of such an audit to recommend strategies that will improve the organisation’s ability to meet customer requirements