In this module we explain the concept of the macro environment and look at the impact that external factors can have on an organisation. Political, economic, social, technological, legal and environmental considerations are addressed in turn, as we demonstrate the various challenges that affect modern business.
On completion of this course you will:
- Develop knowledge and understanding of the organisational environment, with a view to analysing how an organisation is affected by the macro environment.
- Learn how to conduct a full analysis of external factors and create an action plan accordingly.