getting started with social media1

Social media has presented organisations with a range of new opportunities to spread awareness and gain opinion, making it possible to reach millions of potential customers with just a few keystrokes.

Learners will acquire an improved understanding of the strengths and weaknesses of social media as we explore the different platforms available and their potential uses. We also provide a step-by-step guide to putting together an effective social media strategy for your organisation, and a look at real-life case studies of online success stories. There are dedicated sections for Facebook, Twitter, LinkedIn, blogging and video content, and a 10-question knowledge check rounds off this comprehensive course.

e-learning module

Getting started with social media

Launch resource